Audio advertising can be an extremely effective marketing method, providing you have a compelling production to distribute. Professional copywriters who specialise in writing copy for audio are the word masters behind every successful audio production.
What does a Copywriter do?
Copywriters who write specifically for audio have a completely different skillset to say a writer who writes for the web or print. The writing styles are completely different; as your audience will be receiving them differently. With audio, a script needs to be written for the ear, and needs to be written in a conversational manner in order to engage your listeners
Print and online writing is often more formal, whereas a script for audio won’t always look write on paper, but is written to sound good. Punctuation is also used to help the voiceover artists to determine when to pause and what words to emphasise.
Media Sound has a team of creative audio copywriters who have extensive experience in writing captivating audio productions for Australian businesses. Our copywriters will work with you to devise a clear and concise script in an entertaining and educational way to help you get your message out to your customers and maximise the return on your audio advertising campaigns.