The Art of Audio Mastering
31/07/2014
During the final stages of the audio production, the audio engineers focus on audio mastering; this is done to enhance the quality of the audio mix and make sure the sound is of professional quality. Audio mastering is the art… read more

5 Mistakes Movie Mistakes
11/07/2014
It is a fact, we all make mistakes at times, but in Hollywood, if you make a mistake then it is on film for everyone to see. In a meeting discussing audio productions for film, our conversation when on to… read more

Understanding Twitter
02/07/2014
Twitter is a social media channel that so many people don’t understand, but don’t underestimate it; it is a social stream that can certainly help build your business. Maybe not necessarily in the form of lead generation, but as a… read more

Top 3 All Time Best TV Commercials
18/06/2014
Again in our search for inspiration (and pure curiosity) we stumbled across some of the great Australian television commercials of all time. We decided to get the whole team together and vote on what we thought were the three top… read more

Chk Chk Boom: Nandos Radio Commercial Parody
16/06/2014
The team here at Media Sound search and listen to numerous radio commercials from around the globe. It’s great for research and for inspiration, and to understand what has worked for what brands, industries and times. In a quest for… read more

Play that Funky Music On Hold
29/05/2014
Wild Cherry said it best “Play that funky music right” and it has never rung more true than with your telephone lines. Carefully selected music on hold is a great source of entertainment for your callers, and it distracts them… read more

Why we Love Audio Advertising
15/05/2014
At Media Sound we live and breathe audio – in all forms; from your telephone message on hold productions, instore music and messaging, radio and television commercials, productions for social media and of course we love our music – both… read more

Voice Artists for Interactive Voice Response
10/05/2014
An Interactive Voice Response (IVR) is the first point of contact your callers will have when they contact you, that’s why companies all over Australia prefer professional audio productions for their IVRs. Not only does a recording answer the phone… read more

Get the Attention you Want in Just One Sentence
29/04/2014
If you’ve only got 15 – 30 seconds to capture your audiences’ attention, you need to make sure you have a winning first line. Much like a headline for a print article, the first line of your audio production really… read more

Tone Over the Phone
25/04/2014
Ever listened to your voice recording on the telephone? I bet you were surprised with the outcome and didn’t think it sounded like you. Well chances are it really didn’t. You see, unlike when we are talking to people face… read more